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Brief analysis of instant noodles market demand trends in 2022

Release Date：

2022-12-08

Instant noodles, also known as bubble noodles, cup noodles, instant noodles, instant noodles, or doll noodles in Hong Kong, China, are a type of noodle food that can be cooked and eaten in a very short time using hot water.

Instant noodles are made by steaming and frying the noodles that are shredded to a fixed shape (square or round), and then the noodles and seasonings are brewed in boiling water and eaten within a few minutes (usually 3-5 minutes). Since Ando Momofuku invented instant noodles in 1958, instant noodles have rapidly become popular because they are ready to eat out of the bag and retain the original taste of noodles, and are now one of the essential convenience foods for modern fast-paced life.

In the field of instant food, China's instant noodle production has ranked first in the world, but in general, China's instant noodle production is still in the development stage. According to the research report, China's per capita consumption of instant noodles ranks 9th in the world (Korea, Indonesia, Vietnam and Japan consume 80, 63, 50 and 40 packs of instant noodles respectively, while China's per capita consumption of instant noodles is about 30 packs), and the consumption is mainly concentrated in urban residents. With the accelerated pace of urbanization and rising income of urban and rural residents, the instant noodle market has a promising future. In terms of industry market size, China's instant noodle market size has grown significantly in recent years from 81.53 billion yuan in 2016 to 105.36 billion yuan in 2020.

According to relevant research data, most instant noodle consumers consume instant noodles as a regular meal (57.3%) and during daily late nights (52.1%); the most important factor of concern when buying instant noodles is taste (87.4%), followed by price (63.2%), in this regard, instant noodle consumption scenarios show diversification, and high-quality flavor products may become an industry growth opportunity.

In addition, food safety has always been the most important concern for consumers, and the previously exposed problem of "tukeng sauerkraut" has made most consumers stay away from sauerkraut flavored instant noodles, and more than 50% of consumers in the relevant research questionnaire said they would not buy them again. This shows that the quality of instant noodles is the key point of development of the industry, and it will become a basic requirement for the quality upgrade of the instant noodle industry for manufacturers to keep food safety in check.

One of the main purposes for consumers to buy instant noodles is to save meal time, as well as to enjoy eating instant noodles and save on meal expenses. Especially affected by the epidemic in the past two years, convenience and saving money have become the focus of consumers' attention, and the convenience of instant noodles and saving money have attracted much attention and recognition from consumers.

With the continuous development of the social economy, consumers are demanding diversified and innovative development of products. In the case of instant noodles consumers' daily demand for instant noodles, they will put forward higher requirements for the nutritional balance of the product. As the powder, noodles, vegetable and egg products launched to seize the innovation point of nutritional balance, with the advantages of combining multiple categories of powder, noodles, vegetable and egg and sufficient food quantity, they are different from the traditional types of instant noodles and have great market potential, and the market scale is expected to expand in the future.